From H&M to Zara, fast fashion companies have made getting the latest in fashion more affordable than ever before. However, there's something happening behind the scenes - and it isn't something a "glow up" can fix.

Scroll down to see what aspects fash fashion has on your life, and the life of others.

THE ENVIRONMENT

Around 10% of all humanity's carbon emissions are produced by the fashion industry.

The fashion industry is the second biggest consumer of water.

To make one cotton shirt, it would take around 700 gallons.
That's the equivalent of around 437 toilet flushes.

Cotton used in denim clothing requires a lot of water to grow. To make a pair of jeans, it would take around 2,000 gallons.
That's the equivalent of taking 72 showers.

Corporate Greenwashing

Companies promote "saving the Earth" and "sustainability" every now and then. In reality, their efforts are more performative than impactful, and even downright deceptive & misleading.

Article by Greenpeace

Clean With Sustainability

One of the biggest sources of microplastic pollution comes from laundry, as clohing can shed microfibers when washed. One wash load can release millions of microfibers. You can help by washing your clothes in a more sustainable way.

THE INDUSTRY

Go behind the scenes & see the reality behind your clothes. What does it say on your clothing tag?

ALTERNATIVES

There's always a better way to get new clothes + take care of the ones you already own.

MACHINE WASH
IRON MEDIUM TEMP
BE CONSCIOUS

MADE IN NEW PALTZ, NY

2025